SEO involves optimizing a website to improve its visibility on search engines like Google. This includes conducting keyword research to identify relevant terms, performing on-page optimization to enhance individual page elements (like titles and meta descriptions), and off-page optimization to build authority through backlinks. Technical SEO focuses on the website’s backend, ensuring it is crawlable and user-friendly, while local SEO helps businesses appear in local search results.

1. Keyword Research 

• Identifying high-traffic, relevant keywords

• Analyzing competitors’ keywords 

2. On-Page Optimization

• Improving title tags and meta descriptions

• Optimizing header tags and internal links

• Enhancing content quality and relevance

3. Off-Page Optimization

• Building backlinks from reputable sites

• Engaging in guest blogging and partnerships

• Technical SEO

• Ensuring proper site architecture and crawlability

• Improving site speed and mobile responsiveness

4. Local SEO

•  Optimizing Google My Business listings

•  Encouraging customer reviews and local citations